Laws of UX: Design Principles for Persuasive and Ethical...

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Laws of UX: Design Principles for Persuasive and Ethical Products

Name: Laws of UX: Design Principles for Persuasive and Ethical Products
ISBN: 9781492055310

Jon Yablonski

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An understanding of psychology—specifically the psychology behind how users behave and interact with digital interfaces—is perhaps the single most valuable non-design skill a designer can have. The most elegant design can fail if it forces users to conform to the design rather than working within the "blueprint" of how humans perceive and process the world around them.

This practical guide explains how you can apply key principles in psychology to build products and experiences that are more intuitive and human-centered. Author Jon Yablonski deconstructs familiar apps and experiences to provide clear examples of how UX designers can build experiences that adapt to how users perceive and process digital interfaces.

You'll learn:
How aesthetically pleasing design creates positive responses
The principles from psychology most useful for designers
How these psychology principles relate to UX heuristics
Predictive models including Fitts's law, Jakob's law, and Hick's law
Ethical implications of using psychology in design
A framework for applying these principles

الفئات:

Computers - Computer Graphics & Design

عام:

2020

الناشر:

O'Reilly Media

اللغة:

english

ISBN 10:

149205531X

ISBN 13:

9781492055310