Event Marketing: How to Successfully Promote Events,...

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Event Marketing: How to Successfully...

Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions (The Wiley Event Management Series)

Name: Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions (The Wiley Event Management Series)
ISBN: 9780471401797

Leonard H. Hoyle

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Authored by a well-known figure in the field.Overview chapters explore topics such as electronic marketing strategies, funding, budgeting, promotion, and advertising.Individual chapters address the differences involved in marketing different types of events.Examines future trends and key issues such as how to reach new event attendees.Includes appendices with sample forms, contracts, and more.

الفئات:

Business & Economics - Industries

عام:

2002

الإصدار:

اللغة:

english

الصفحات:

256

ISBN 10:

047140179X

ISBN 13: